Ananke & Chronos is proud to announce the launch of A&C Promo, a new music marketing platform built specifically for independent artists and labels.
A&C Promo was created to address a problem that has become increasingly clear across the modern music landscape: while releasing music has never been easier, promoting it professionally has never been more fragmented, time-consuming, or expensive. Independent artists are now expected to act as publicists, marketers, content creators, and strategists, often with limited budgets and little return on investment.
Founded by multi-genre House and Techno producer Nicky Roland, A&C Promo was built from first-hand experience navigating these challenges. Traditional PR services often charge hundreds of pounds per release, playlist promotion can be opaque and risky, and many generic content or AI tools fail to understand the structure, standards, and realities of music marketing. The result is wasted time, inconsistent quality, and less time for artists to focus on making music.
A&C Promo brings these fragmented workflows together into a single, purpose-built platform. Core features include a guided Press Release Wizard that helps artists create professional, media-ready press releases, with the option to publish them directly to a public “New Releases” section or download them as PDFs for direct outreach. From the same release data, the platform generates social media snippets, email subject lines, and promotional copy designed specifically for music campaigns.
For Artists by Artists
The platform also includes AI-powered music analysis tools that identify sections of a track with the highest engagement potential, providing confidence scores and exportable audio clips. Artists can generate waveform-based promotional videos, create Apple Music–compliant 3000×3000 cover artwork with safe areas for titles and logos, enable Spotify pre-save notifications, and participate in organic playlist swaps designed to prioritise transparency and real engagement.
Beyond individual tools, A&C Promo is designed to act as a discovery engine. Every published press release becomes a permanent, shareable piece of content, helping artists build credibility and visibility over time rather than relying on one-off promotional pushes.
A&C Promo is now live in soft launch, with early users being onboarded to help shape the platform as it evolves. The long-term vision is to build a sustainable, artist-first marketing infrastructure that reduces cost, saves time, and delivers consistent, professional results without agencies, pay-to-play promotion, or generic tooling.
Try it for yourself!
A&C Promo is a division of Ananke & Chronos LTD, a UK-registered record label and music publishing group focused on supporting independent artists through technology, infrastructure, and modern creative tools.
For more information or to explore the platform, visit ancpromo.com.
